Marketing Guides
Video Game: Understanding Financial Expenses in Your Income Statement
This article is intended for students. This article applies to Praxar's Video game simulation. Why am I seeing financial expenses if I didn’t make any banking decisions? In the simulation, you do not choose your bank, negotiate loans, or decide ...
Video Game: Do Companies Pay a Carrying Cost for Inventory?
This article is intended for students and instructors. This article applies to Praxar's Video game simulation. Short Answer Yes — inventory does create costs in the simulation, but there is no single line called “carrying cost” in your financial ...
Video Game: How to handle unexpected losses and results?
This article is intended for students. This article is only for the Marketing simulation. Just like in the real business world, you are playing a game where the outcome depends on more than just your decisions. The situation is that your business is ...
Video Game: How to interpret the key concepts of the Income Statement?
This article is intended for students. This article is only for the Marketing simulation. The Income Statement is located at the bottom of your simulation in the ''Results'' section. You can consult this report directly on the screen or download the ...
Video Game: How to read the Sales report?
This article is intended for students. This article is only for the Marketing simulation. The Sales Report is located at the bottom of your simulation in the ''Results'' section. The Sales Report is only available for the last year of the simulation. ...
How to determine the quantity of DVDs to produce?
This article is intended for students. This article is only for the Marketing Videogame simulation. In the business world, as in the simulation, we do not know how many units we will sell in the next year, but we try to anticipate sales for each game ...
How can middlemen's remittances be reduced?
This article is intended for students. This article is only for the Marketing Videogame simulation. The middlemen remittances are the total amount of money you've paid to the intermediaries. It equals the wholesaler's discount + the retailer's ...
How is the Quality forecast of a video game determined?
This article is intended for students. The game's Quality forecast is not only defined by its technical characteristics. The overall score also depends on its positioning in relation to the target market. Is the game well positioned with the target ...
How to set the selling price of a new video game?
This article is intended for students. In the marketing simulation, everything concerning the launch of a new video game goes through the Project Manager. Before setting the retail price, you'll first need to make decisions on the Game Design ...
Video Game: How is the Estimated Budget calculated?
This article is intended for students. In the Video Game simulation, revenue forecasts depend on your sales forecasts for each of the games (see the product portfolio form). Some expenses depend directly on your budget decisions regarding promotions, ...