Video Game: How to handle unexpected losses and results?

This article is intended for students.

This article is only for the Marketing simulation.

Just like in the real business world, you are playing a game where the outcome depends on more than just your decisions. The situation is that your business is in a bad position and now, more than ever, you need to do your homework. First, you have to analyze and understand your results, and then define a better strategy for the future.

Here is a step-by-step guide to help you identify the weaknesses of your business in its industry.

1. Analyze your strategies
   
1. The report Diagnosis and Consistency will help you pinpoint your weaknesses for each game in the market.
   
2. The Sales Report will give you some financial information about each game.
   
3. Don't forget to take some notes about those 2 reports to help you compare your results within your industry.
2. Analyze your industry
   
1. The report Annual Analysis of Industry contains some interesting information about the market you are in.
   
2. Take some notes, highlight the market trends and compare your positioning:
   
1. Sales
   
2. Segmentation of the market
   
3. Lifecycle of each game
   
4. Retail prices
3. Identify the problems
   
1. Other reports are available to complete your analysis
   
2. As your results might vary from game to game, you need to think differently for each game. 
4. Buy the market study
   
1. Don't wait to buy the market study, especially if your business is struggling.
   
2. The market research will give you access to all your competitors' decisions from the previous year, so you will get a better understanding of your positioning and their strategies.

Now that you have a better understanding of the reasons why you are struggling, it is time to focus on finding solutions and defining a brand-new strategy for each product. It is never too late to get back in the game and succeed!

1. Define your new strategy for each game
   
1. Each game is designed differently to suit a specific market, so your strategy must be distinctive as well.
2. Make your decisions game by game
3. Validate your decisions game by game
   
1. Does the Estimated budget show positive results? Am I on the right track?
   
2. Does the Quality forecast match the game's expected positioning?
   
3. Am I targeting the right potential market? Is my communication plan effective for the target market? Is my distribution network coherent with my positioning?
   

Up until the end of the simulation round, you'll be able to evaluate and change your decisions as often as you wish. Once you are happy with your decisions, make sure they are saved by clicking on the 'Save' button at the bottom of each decision form.

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