Video Game: How to read the Sales report?

This article is intended for students.

This article is only for the Marketing simulation.

The Sales Report is located at the bottom of your simulation in the ''Results'' section.

The Sales Report is only available for the last year of the simulation. If you want to keep track of these results, you will need to download it each year.

This report contains useful information for each game, such as units sold, sales, and cost of goods.

To make better decisions in the coming year, it is important to analyze the results of each specific game.

Units sold by game

This information gives you an idea of each game's lifecycle in this market. 

Financial results by game

Knowing the financial results for each game will help you decide whether to keep, withdraw or re-release the game. Will the gross profit be sufficient for further promotion of the game and contribution to the company's general expenses?

Here are some definitions of key terms used in this financial report:

​

Total of net sales of the year

This is the third element of this report. Total net sales is the sum of the gross revenue (gross sales) for all games after discounts and rebates.

You'll also find this information in your Income Statement.

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