How to set the selling price of a new video game?

This article is intended for students.

In the marketing simulation, everything concerning the launch of a new video game goes through the Project Manager. Before setting the retail price, you'll first need to make decisions on the Game Design according to the Game Description established by the management and the Market Segments:

Once you've made your design decisions, you'll be able to see where your game stands in terms of Quality Forecast and Targeting market segments. It is always possible to make changes to meet your specific objectives.

You can now move on to the Pricing and Distribution section, where you can set the retail price for your video game. Your main objective is to establish a fair price that will take into account your costs and allow you to optimize your sales according to your desired profit margin.

Is the price consistent with your desired market positioning?

Consult Targeting

Are potential customers willing to pay this price for the quality of the product offered?

See the price survey

If the fixed price is too low, your profit margin may not be sufficient to cover your production costs.

If the set price is too high, sales may not be satisfactory, which will have a negative impact on your expected profit margin as well.

Now, it is up to you to define your pricing strategy!