How can middlemen's remittances be reduced?

This article is intended for students.

This article is only for the Marketing Videogame simulation.

The middlemen remittances are the total amount of money you've paid to the intermediaries. It equals the wholesaler's discount + the retailer's discount for each game in a particular type of store.

In the example above, the middlemen margin for this game is 35%. In the simulation, you do not directly choose the discount for each game. You must choose the type of publicity needed for each type of store according to the positioning of each game, and the percentage will be adjusted automatically. This is done in the Pricing and distribution form.

The more visibility there is in shops, the greater the margin will be. To reduce costs, you need to reduce in-store visibility.

This may make sense for some products, but not for others.

It is really important to understand your target market in order to make the right decision in terms of distribution for each game.