Why the numbers change after simulation

• Your projected sales based on your price and anticipated sales volume

• Your projected expenses, based on the decisions you entered

• Your projected income, based on those estimates

However, these forecasts do not include your competitors’ decisions—because those decisions are unknown until the round is simulated.

Once the simulation runs:

• All companies compete in the same market

• Customers choose products based on value for money (price, quality, positioning, etc.)

• Your final sales, revenue, and profit may increase or decrease depending on how well you performed relative to your competitors

In simple terms

Your Estimated Budget = Your best guess before the market reacts
Your Actual Results = What really happened once your competitors made their choices

If your real results were lower than expected

That usually means:

• Your price or quality was not competitive

• Competitors positioned themselves more effectively

• You held too much stock or misjudged demand

• Your company did not align with its market segment (low-end, mid-range, high-end)

If your real results were higher than expected

Great news — your decisions aligned well with the market, and customers preferred your offer.