Why results are different from the estimated budget?
Why the numbers change after simulation
Your projected sales based on your price and anticipated sales volume
Your projected expenses, based on the decisions you entered
Your projected income, based on those estimates
However, these forecasts do not include your competitors’ decisions—because those decisions are unknown until the round is simulated.
Once the simulation runs:
All companies compete in the same market
Customers choose products based on value for money (price, quality, positioning, etc.)
Your final sales, revenue, and profit may increase or decrease depending on how well you performed relative to your competitors
In simple terms
Your Estimated Budget = Your best guess before the market reacts
Your Actual Results = What really happened once your competitors made their choices
If your real results were lower than expected
That usually means:
Your price or quality was not competitive
Competitors positioned themselves more effectively
You held too much stock or misjudged demand
Your company did not align with its market segment (low-end, mid-range, high-end)
If your real results were higher than expected
Great news — your decisions aligned well with the market, and customers preferred your offer.
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