Why results are different from the estimated budget?

This article is intended for students.

This article is for Entrepreneurship, Management and Marketing simulations.

The figures in the estimated budget and other forecasts are just that: forecasts.

When the market simulation is run to generate the results, all the student companies act as competitors. The sales results may differ from your sales forecast because consumers buy products based on their own value-for-money criteria, just like in the real world.

If a team gets better results than anticipated, that is a sign that they are on the right track. If the results are disappointing, the team should review the coherence of its decisions with the company’s positioning (low-end, mid-range or high-end) and make the appropriate adjustments.

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