Kayak: How is the Quality Forecast determined?

This article is intended for students.

This article applies to both Kayak Standard and Kayak Plus versions.

The overall score is an estimate of the overall quality of a kayak based on a customer survey. The customers responding to the survey indicated that the most important factors, in order of importance, are:

• The choice of materials and suppliers
• The characteristics of the kayak
• The quality of production (the quality of the workforce, training, support to production, maintenance, etc.)
  

It is challenging but not impossible to position your kayak at the high-end of the market within the first 5 years of the simulation. This feature mimics what is happening in the real world: quality requires major investments in equipment and training of employees. It is a demanding strategy, as prices must be adjusted annually to account for the improved level of quality.

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