Golf: What is the best strategy for success?
This article is intended for students.
In management simulation, there is no single best strategy for achievement. Different strategies can contribute to your company's success. Throughout the simulation, you'll have to make decisions that allow you to differentiate from your competitors in your target market.
Positioning and Quality score
At the start of the simulation (year 1), all teams are in the same quality category. In other words, each team operates an entry-level golf course. Total demand, however, is distributed among the different market segments:
- Entry-level
- Mid-range
- Mid-top range
- High-end
Your first objective is to target your customers and define a coherent, winning strategy to meet the needs of the clientele.
Starting in Year 2, it will be easier to position your golf course, as you will have more options for the development of a new 18-hole course.
Golf course, restaurant and pro shop
Over the course of the simulation, you'll make decisions for each of your company's profit centers. Your decisions must be based on your positioning in the global market:
- Choice of restaurant menu
- Golf course pricing
- In-store merchandise quality
- Etc.
The consistency of your decisions will have a significant impact on your results.
Anything is possible, and the results will also depend on the decisions of your competitors in the industry. You'll get the chance to improve your strategy after each round.
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